FearLess is a precision built 130db personal alarm system seamlessly integrated into On’s high performance sports bras.
The embedded alarm means one less thing to carry, keeping runs lighter and safer.
Press down for one second to trigger the alarm, deterring potential threats.
The embedded alarm means one less thing to carry, keeping runs lighter and safer.
Press down for one second to trigger the alarm, deterring potential threats.
The Fear No Thing movement encourages women to speak up about their safety concerns while running.
On’s added webpage allows women to submit their reports in real time directly to their local public safety departments, helping cities make running safer.
We championed our Fear No Thing message during the worlds top marathons -
encouraging runners to ‘make some noise’ and create a safer running experience for women everywhere.
AD: Marin Bommarito | Katerina Triantafillou
Product Design: Asher Hunt
Fun fact: Case study background music is from one of my songs!